The Process of a Letter

In starting this project of using a letter I discovered that I have a process and it takes some time for the different aspects to "gel".
Step one was to fine a letter.  I looked at many different fonts, chose a few that I thought I could work with and then started searching for a usable letter.  Finding one that has lots of curves is easy (especially if you use an "Edwardian" font, and straight lines are also easy to find.
At first I thought an R would work for me, but my first 68 thumbs said I might consider another letter.  In retrospect, the R had not gelled enough.
The new workable letter is Y in Zapfino.  It is pretty cool with flowing lines an intersection and a curve.  Cool!

Poor and Better Text Samples

This is an example of an ad with poor typography.
The first problem with this ad are the two main words (BE and SEEN).  They each  have different spacing between their letters.
In fact the S and E (in the word seen) are so close that it makes it hard to read the word.  The second problem is the "decorative pattern" on the word SEEN is hard to see and very distracting.  In addition, the man in the middle is also a distraction and takes away the credibility the ad's message.  I do not find the white border around the text or numbers effective either.  Finally, the phone number seems to be associated with the logo on the right but well removed from the above message.  It almost looks like they are two separate ads.
 

The Surfwashed polo shirt ad is much better for a few reasons.  The headline word "Surfwashed" is very powerful and moves in an upward direction creating a sense of movement.  It also has line(s) that help create a flowing feeling.  Both above and below you have the words "The" and "Polo Shirt" that are placed horizontal and accentuate the Surfwashed word  movement.
The next line is also large and attention grabbing, designed to pull you in.

Start of Typo Blog

Hi.

Welcome to my "blog o' type" .
Oooh, my first menu was the  "create your own look" menu.
I'm not sure if the design will have an inviting look or not, but unless I'm asked to change it, or I end up in that menu again it will probably remain with this look.
Typography should be "tons o' fun" and ... hmmm, I keep hearing a chant in my head:  "Embrace the Type".
Oh my, here we go.